People are spending more time on their mobiles…social media accounts for more than 20% of time spent, compared to under 10% on desktop. Currently consumers spent 45% of their internet time on computers, 40% on mobiles and 15% tablets.
Mobile internet time is more heavily skewed towards social networking and games, whilst desktop is more loaded towards email and entertainment such as film and multimedia.
Read the Guardian article online.
All that’s based on an IAB report with more related data and survey findings showing an increase in advertising spending for mobiles too.